Token is a new startup that has one simple goal: giving the perfect gift. Token's coupon product is just that. Rather than being a materialistic gift, the coupons are redeemable for loving favors, guilty pleasures or relief of daily responsibilities. The coupon booklets are fully customizable by the user on Token's website, printed and mailed to the recipient in a custom gift box. When you don't know what to give your loved ones, Tokens are the ideal unconventional gift, and something they will appreciate much more than a pair of socks.
A few samples of Tokens designed by users
Demographics: Male/Female, Age 15- 55, US.
Need state: Want to give the “perfect gift” to their love ones.
Shopping Habits: Researches and/or buys gifts online.
Home Page and UI Design for Token website and Token-Builder
Sponsored Pinterest advertisement
Artwork for Token brand awareness campaign, targeting print, outdoor and social media