**ACD:** David Villa / **ACD:** Pablo Perez / **Senior Copywriter:** Brianna Gross/ **Creative Director:** Stefani Cottrill / **Creative Director:** David Gordon

American Express
Gold Card
For the 2024 American Express Gold Card Refresh, our team developed a comprehensive marketing asset pack that featured a series of animated pieces.
The goal was to highlight the full range of Gold Card offerings, including the new limited-time White Gold edition. We pitched a “liquid gold” concept that was ultimately selected and brought to life across the Amex website, digital marketing channels, and Amex social platforms.